AI Video Services for Clients

Service ideas

• Monthly social video packages for local businesses.
• Product launch teasers from product photos.
• Website hero loops.
• Training and onboarding video series.

Pricing

Include generation credits, your editing time, music licences and revisions. Track your average credits and hours per finished minute, then price packages with margin for failed generations. Tool costs change, so review prices regularly.

Workflow

1. Brief: goals, platforms, brand guidelines, assets.
2. Script and storyboard approval before generation.
3. Draft cut for feedback (limit revision rounds in the contract).
4. Final delivery in all required formats, plus captions files.

Rights and contracts

State who owns the final video, which licences cover music and stock, and that AI tools were used. Keep records of the tools, plans and licences used for each project, in case questions arise later.

Quality bar

Watch every frame before delivery: AI glitches (extra fingers, warped logos) undermine trust instantly.

Measuring results

Agree with the client how success is measured (views, watch time, click-through, enquiries) and report it monthly. Data on which hooks and formats perform best makes the next month's videos better and justifies a retainer.

Final project

Create a complete short video package for a fictional local business: a 20-second reel, a 6-second ad cut, a 16:9 website loop and a 60-second explainer, all brand-consistent, with music licences documented, captions, platform exports and a priced proposal.

Check yourself

• What should a video package price include?
• Why get the script approved before generating?
• What records should you keep for each project?