Digital Advertising

Google, Meta and LinkedIn ads: budgets, targeting, ad copy, tracking, testing and reporting.

Beginner 6 modules about 6 h Free
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  1. 1 How Paid Advertising Works Auctions, the metrics that matter, and how to work out a budget before spending a single dollar. 30 min
  2. 2 Google Search Ads Reach people at the moment they search: campaign structure, keywords, match types, ad copy, landing pages and bidding. 35 min
  3. 3 Social Ads: Meta and LinkedIn Reach people who are not searching yet: objectives, audiences, creative that stops the scroll, and retargeting. 35 min
  4. 4 Tracking, Pixels and Privacy Measure real results with conversion tracking, UTM tags and offline conversions, while respecting privacy and consent. 30 min
  5. 5 Optimising, Reporting and Staying Safe A weekly routine to improve campaigns, a clear monthly report, and the rules that keep accounts and budgets safe. 30 min
  6. 6 Landing Pages That Convert The page after the click decides what every ad costs: structure, message match, forms, speed and how to test improvements. 30 min