Marketing Fundamentals

Customers, positioning, offers, content, email and measuring what works, for a service business.

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  1. 1 Customers, Problems and Positioning Who you sell to, what problem you solve for them, and how to say why you are the right choice. 25 min
  2. 2 Offers, Pricing and the Customer Journey Package what you sell, price it so people can say yes, and map every step from stranger to repeat customer. 25 min
  3. 3 Content Marketing and SEO Get found on Google and earn trust by publishing useful content that answers your customers' questions. 30 min
  4. 4 Email, Social Media and Relationships Keep in touch with leads and customers through email and social media without being annoying or breaking the rules. 25 min
  5. 5 Measuring Marketing and Making a Plan Track the numbers that matter, test changes, and turn everything into a simple monthly marketing plan. 25 min
  6. 6 Copywriting That Sells Write headlines, pages, ads and emails that are clear, believable and make people act, with proven frameworks and an editing checklist. 30 min